American Express Red

The American Express Red is an American Express credit card which has been launched for the first time in the United Kingdom in March 2006. Applicants must be UK residents. It is part of the Product Red initiative. The principle of the card is that every time money is spent with it, 1% of the amount is sent to a fund called Global Fund, created in 2002 to fight against AIDS, Tuberculosis and Malaria. When the yearly spending amount exceeds £5000 a year, this percentage is increased to 1.25%. In the UK, the card is advertised by spokespersons such as Bono and Elle Macpherson. Red American Express is mentioned in the 2007 song "The Way I Are" by Timbaland ft. Keri Hilson. Kanye West features an animated Red American Express in his "Good Life" music video.

External links

• American Express RED official website
• Why the new Amex card makes me see red Spiked Online, 28 September 2006

•  • e American Express
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Notable Current & Former Executives	Henry Wells • William Fargo • J.C. Fargo • Ralph Reed • James D. Robinson III • Lou Gerstner • Sandy Weill • Harvey Golub • Ken Chenault
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Other	Amex Bank of Canada • The Adventures of Seinfeld & Superman • World Monuments Watch • The Great Salad Oil Swindle
Annual Revenue: $24.27 billion USD ( 10% FY 2005) · Employees: 65,800 · Stock Symbol: NYSE: AXP · Website: www.americanexpress.com