Superstar is a basketball shoe manufactured by athletic goods company Adidas since 1969. When the shoe was introduced, it was the first low-top basketball shoe to feature an all-leather upper and the now famous rubber shell toe. Three quarters of all NBA players were wearing the shell toe shoes by the mid 70's and the Adidas Superstar hasn't lost its popularity since then. No longer a performance basketball shoe, the Superstar has become part of popular fashion culture and have become popular as casual footwear due to its all leather upper and wide variety of styles and colors. Rap group RUN-DMC were the most famous advocates of the Superstars, wearing them in their trademark style of removing the laces and pushing the shoe tongue out. They even wrote a song called "My Adidas" which further popularized the brand. The Superstars, like the Converse Chuck Taylor All-Stars, easily made the transition from the basketball court to street as it was sported by both hip-hop aficionados and rockers. The Superstars are now being sold in Adidas stores, with brand new colorways and designs that are tailored to the different NBA teams.
Trivia
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- Commonly known as "Shells", "Shelltoes" or "Shelltops".
- During its 35th Anniversary campaign, Adidas gave away 35 exclusive pairs of Superstars in white to members of the public who had acquired a golden ticket and subsequently been invited to attend private parties held in 7 countries. The 35th pair, known informally as "Top Secret", is currently the most sought-after pair of sneakers in the market today, and has fetched as much as $10,000.
A total of 200 were made with the majority going to friends and family of Adidas.
- Underworld artist Karl Hyde always wears Adidas Superstars on stage.
- Casey Affleck's character wears a pair of Superstars in the film Gone Baby Gone
- There is a special 35th anniversary pair of the Superstar the NR 19, named Tomato/Underworld, it has a special 3M skin that reflects light.
- Moby's video for Body Rock featured a dancer in Adidas Superstars.
- In the film High Fidelity, John Cusack is seen sporting a pair of black and white Adidas Superstars.
- Drummer Joey Jordison from nu-metal band Slipknot wears black Adidas Superstars during live performances, as well as photo sessions with the band. He can be seen wearing them in their Grammy Award winning video "Before I Forget".
- In Good Charlotte's video for "Girls and Boys" Joel is dancing in white Adidas track suit and a pair of Adidas Superstars.
- Lady Sovereign wears Superstars in her "Love Me or Hate Me" video.
- In the video game Grand Theft Auto: Vice City, Tommy Vercetti is wearing a pair of white Adidas Superstars.
- In the Tata Young's Music Video Come Rain Come Shine ( Her 3rd Single from her latest album "Temperature Rising" ) She's wears Superstar with Flip-Flap Diamonds on her shoes.
