96.4 The Eagle

96.4 Eagle Radio
Broadcast area	Guildford
Frequency	96.4 MHz
First air date	January 4 1996
Format	Contemporary
Audience share	10.0% (September 2007, [1])
Owner	UKRD Group

96.4 Eagle Radio is an Independent Local Radio station in the Surrey and North Hampshire area of England owned by the UKRD Group. The radio station, based in Guildford, Surrey, was the brainchild of Mike Powell, previously the Managing Director of Surrey and Hampshire's County Sound Radio. Peter Gordon (PG), the current breakfast show presenter and programme controller, launched 96.4 The Eagle at 7:45am on 4 January 1996, with the words "Hey... I've landed.". The first song was 'Uptown Girl' by Billy Joel. The station is mainly aimed at a family audience with chart songs being played at least 3-4 times an hour. There is also a good mix of older songs from the 70s, 80s and 90s. Music features include "The Mystery 5 at 9". In its broadcast area its listenership outstrips London rivals like Capital 958 and Heart, relying on good local news and travel information. In early 2007, the station was renamed Eagle Radio to move into the new digital era. Eagle Radio was the first radio station in the UK to run the infamous "Fugitive" promotion in 2001.

Station Schedule

Weekdays
Alex Minns - 05:00 - 06:00
Peter Gordon 'PG' - 06:00 - 09:00
Mark Chivers 'Chivs' - 09:00 - 12:00
Darren Scott - 12:00 - 16:00
Kim Robson - 16:00 - 20:00
Ian Downs - 20:00 - 00:00 Monday to Thursday
Club 964 with Christos - 20:00 - 00:00 Friday Only
Saturday
Darren Scott - 06:00 - 10:00
Kim Robson - 10:00 - 14:00
Matt Rockley - 14:00 - 18:00
Club 964 with Christos - 18:00 - 00:00
Sunday
Chris Brown - 07:00 - 11:00
Jenny McConnell - 11:00 - 16:00
Hit 40 UK (Networked) - 16:00 - 19:00
Lisa Davis - 19:00 - 00:00

The Love Crew

Eagle Radio has its own Promotions Team named 'The Love Crew'. These people promote the station on the streets and around events in the Surrey and Hampshire area dressed in Eagle Radio T-Shirts and Jackets. Instead of using their real names, Eagle Radio has given them nicknames to use to make them stand out. These Names are also used by the DJ's when promoting events. Notable nicknames include: Bacon
The Stig
Smiler
Top Gun
Twinkle
Sassy
Cookies
Noodles

The Love Promotion

Eagle Radio is currently using a clever campaign of marketing for the station using the term 'Love'. This is shown on Stickers; On Air Intros; Cars amongst others. If you live in the area of Surrey or Hampshire the chances are they will have a car sticker with "I Love ...." (.... being the name of your town. Novelty stickers have been produced as well. If your car is spotted with a sticker in the window and read out on air, you have 96.4 minutes to call in and claim £50 of free petrol!

External links

• 96.4 Eagle Radio official website