Routledge Dictionary of Economics, Second Edition
The sale by companies of goods and services to individuals who then act as retailers, often in their own homes.
Goods such as cosmetics and kitchen utensils have been sold in this way This marketing method, which first appeared in the USA in the late 1940s and in the UK in the 1960s, has often been criticized because of the pressure applied by firms to persuade their agents to buy the goods themselves and to recruit others. Also known as multilevel marketing.
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