The average number of hours the television set is on in American households is 6.8 hours a day (Peterson 1981). When not watching their 6.8 hours of television, most people spend the bulk of their time in talk with others. Much of this talk is geared...

A term from rhetoric for a communicative act in which the listener is convinced to relinquish one opinion and to adopt another against his/her real or supposed resistance. The spectrum of persuasive speech extends from argumentative discourse and legal...

Would you persuade, speak of interest, not of reason. (Poor Richard) Better to be convinced by words than by blows....

The process of trying to get people to adopt certain sets of values, attitudes, etc See...

Persuasion is a form of social influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather...