Susan Eastman and her colleagues (1997) state very clearly that the business of broadcasting is "the business of creating audiences that advertisers want to reach" (p. 8). This focus originated in the 1920s when WEAF, a radio station...

Television production and postproduction require an extensive array of equipment, but the most important element for television production is patience. Before any equipment has been turned on, before the lights have been focused, before the director...

Any discussion of the technology of radio broadcasting must, at the outset, acknowledge its rapidly changing nature. The almost exponentially increasing effect of computers is being felt in the domain of radio as it is in most other areas. Although...

electronic transmission of radio and television signals that are intended for general public reception, as distinguished from private signals that are directed to specific receivers. In its most common form, broadcasting may be described as the...

Careers in television broadcasting range from studio production to newsgathering to administration and sales. Likewise, the necessary educational training and experience differ according to position, as well as according to the size of the market that...

Transmission of sound or images by radio or television. After Guglielmo Marconi's discovery of wireless broadcasting in 1901, radio broadcasting was undertaken by amateurs. The first U.S. commercial radio station, KDKA of Pittsburgh, began operation in...

Originally a method of sowing crops by manually scattering the seed widely across an area of land as opposed to sowing it in a line or DRILL. The term is nowadays used to describe widespread dissemination, especially of news or information via radio or...

Broadcasting is the distribution of audio and/or video signals which transmit programs to an audience. The audience may be the general public or a relatively large sub-audience, such as children or young adults. There are wide variety of broadcasting...