Section VI - Chapter 4 133-158 Summary and Analysis

The first essay in this section is titled "Towards a Semiological Guerrilla Warfare". Eco writes that media employees are often hampered by the form of the media to the extent that it is not a pure communication between the author of an article and the reader.

Eco goes on to discuss different philosophies regarding communication. One, put forth by Marshall McLuhan, states that the constant barrage of information leads to a passive ingestion of media. Others have faith that the inherent power or veracity of the message will win through. Eco suggests that the receiver of the message has free will and it is the exercise of that will towards interpreting the message that has more power than either the form or content of the message.

Eco creates a language for talking about...