Topic 1

Explain what the author refers to when he asserts that human beings have two ways of thinking. How does he refer to them and what are the two roles that they play?

Topic 2

What is priming and what do psychologists use it for? Name other types of priming that impacts our thinking, choices and decision-making.

Topic 3

What are cognitive ease and cognitive strain? How is energy expended just by thinking? What thinking system uses the most energy and why?

Topic 4

What is the halo effect and how does it impact our thinking and the choices we make? Give three examples of the halo effect.

Topic 5

What is the anchoring effect? How can it be used for a marketing tactic? Explain why both sides of a negotiation can benefit or be hurt by the anchoring effect.

Topic 6

What thinking system is to blame when an incorrect intuitive...