Daniel Kahneman

Daniel Kahneman is a psychologist, author and expert in behavior economics. He won the Nobel Prize in Economic Science in 2002. Kahneman wrote this book to capture the latest revelations and discoveries in the decision-making process. He also wanted to broaden the discussion that people have about decision-making, judgments and predictions that everyone is confronted with in their lives. He wanted to open people’s minds up to things that impact their choices in life, like intuition and bias.

Early in Kahneman’s career he spent a year in the University of Michigan’s hypnosis studies laboratory. It was there that he discovered the work of psychologist Eckard Hess in pupil dilation research. Kahneman was fascinated with Hess’ research which found that there is a physical reaction in expending energy. Hess’s study demonstrated that the pupils of the eyes dilate during an expression of energy. As...