Important People in Think Like a Freak

Steven Levitt
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Brian Mullaney

When Brian Mullaney was thirty years old he was a huge success. He was living the high life and was a self-described Madison Avenue ad man “in an Armani suit and Gucci loafers.” He had it all – from his Rolex watch to his Porsche and Manhattan penthouse. He was wanting for nothing… or was he? One of his biggest clients was a plastic surgery practice that catered mainly to aging women with lots of cash or younger women who wanted more curves.

Rather than take his Porsche into New York City’s gridlock, he often took the subway when he needed to meet with the staff at the plastic surgery concern. He began to notice that many of the school kids that rushed onto the subway had flaws – scars, moles even deformed features. He tried to shrug it off but the images of the young faces...

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This section contains 1,672 words
(approx. 5 pages at 400 words per page)
Buy the Think Like a Freak Study Guide
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