Important People in The Shallows

Nicholas Carr
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Nicholas Carr

Nicholas Carr is the author of The Shallows: What the Internet is Doing to Our Brains. He narrates the book. He recounts his personal history with technology as it developed over the years of his life so far in addition to detailing the studies of media scholars and relevant historical facts. This perspective allows Carr to develop his thesis about the power of computers and the Internet in changing the way humans’ brains work.

Marshall McLuhan

Marshall McLuhan was a media scholar who published Understanding Media: The Extensions of Man in 1964. This was an iconic book about media and the human mind, in which he coined the phrase “the medium is the message” (2). Essentially, McLuhan believed that the platform through which someone experiences media content influences the user. Carr highlights McLuhan’s argument throughout the book, when discussing the Internet as a highly influential platform.

Friedrich Nietzsche

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This section contains 641 words
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