"Consider the Database of Intentions as rich data topsoil on an archaeological layering of technology that over the past half century or so has created the potential for an entirely new culture to emerge." Chapter 1, p. 6

"Google's PageRank algorithm is an example of analysis: it looks at the links on a page, the anchor text around those links, and the popularity of the pages that link to another page and factors them together to determine the ultimate relevance of a particular page to your query." Chapter 2, p. 22

"Another reason Yahoo succeeded was its sense of fun - a characteristic that would come to define not only Yahoo, but nearly every Internet company seeking the fickle approval of the Web public." Chapter 3, p. 61

"Larry Page and Sergey Brin both knew what they were getting into when they accepted admission into Stanford University's graduate school of computer science. Stanford's elite...