Perspective

The author, Mark Sisson, writes in the style of most self-help literature—from the perspective of himself as an authority (with citations of backing documents) to his audience in the second-person ("you") and first person plural ("we"). This is meant to draw the reader in, creating a sense of being included in a group of people being provided with new, transformative knowledge. If the reader follows these prescriptions, then he too will be like the author: enlightened, happy and healthy. There is nearly no mention of women or their perspectives at all in the book, and it quickly becomes fairly obvious that the target audience of Sisson's book is the Western professional, well-off adult male. His advice would be incomprehensible to, for instance, a woman living in sub-Saharan Africa or rural Argentina. Even a person living in the United States who happens to have a blue collar...