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The Predators' Ball Study Guide

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by Connie Bruck
About 62 pages (18,452 words)

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Part 2: Chapter 9, Pantry Pride - Revlon: The Crucial Campaign Summary and Analysis

Ronald Perelman acquired control of Pantry Pride, a supermarket chain, in June, 1985, just as the company emerged from bankruptcy. Perelman was targeting Revlon and was planning to use Pantry Pride and its income sheltering tax loss to acquire Revlon. Perelman was in the penthouse of Michael Bergerac, the Revlon chairman and CEO telling him about his latest acquisition of Pantry Pride and his dreams of owning Revlon, which wasn't for sale according to Bergerac.

Bergerac had worked at ITT before coming to Revlon in 1974 where he helped negotiate the acquisitions and mergers that grew the big conglomerate. He also ran the company's European operations before being hired by Charles Revson before his death. Revlon was attracting raiders and not just.....

This is a free excerpt of 135 words. This section contains 1,294 words. This study guide contains 18,452 words (approx. 62 pages at 300 words per page).

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The Predators' Ball from BookRags and Gale's For Students Series. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.

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