"Fairy tales are the purest and simplest expression of collective unconscious psychic processes. [...] They represent the archetypes in their simplest, barest, and most concise form."
Chap. 1, p. 1

"[P]sychology, in contrast to all the other sciences, cannot afford to overlook feeling. It has to take into consideration the feeling tone and emotional value of outer and inner factors, including the observer's feeling reaction as well."
Chap. 1, p. 11

"[T]he most frequent way in which archetypal stories originate is through individual experiences of an invasion by some unconscious content, either in a dream or in a waking hallucination—some event or some mass hallucination whereby an archetypal content breaks into an individual life."
Chap. 2, p. 24

"[A]t the time of Christ the idea of the God-Man—which had existed for ages—had become the eminently important message, the one that had now to be realized at...