Summary

Part 3 begins with another quote from Fred Rogers: “All our lives, we rework the things from our childhood, like feeling good about ourselves, managing our angry feelings, being able to say goodbye to people we love” (153).

Chapter 10, “The Birth of ‘Mister Rogers’ Neighborhood.” When he moved back to Pittsburgh, author King writes, Fred remained clear about, and committed to, exactly what he wanted to do – combine his beliefs and practices relating to children’s growth and education into a half-hour, regularly broadcast, television program. His struggle, however, was to obtain funding for it. The movement towards realizing his goals began when he was hired to produce a promotional program for a local department store, a situation that became unusual when he insisted there be no advertising during the program – advertising to children, he said, was immoral. The department store agreed, and limited...