Steve Jobs - Chapter 36: The iPhone Summary & Analysis

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Summary

Around 2005, Jobs began to worry that if companies began putting MP3 functionality into phones, it would eliminate the need for the iPod. So, Apple teamed up with Motorola to create the ROKR, an unsuccessful phone with MP3 capabilities. As this was not a success, Jobs decided that Apple had to make the phone itself. Jobs determined that he wanted the phone to have multi-touch capabilities, no keyboard (which worried the board, as the Blackberry was popular at the time), and a large glass screen. Also during this time, Apple was working on a tablet computer, but Jobs put it on hold, as he believed that if he could get the iPhone functionality to work, it would also work in a tablet.

The phone design came down to two possible designs: one with an iPod-like click wheel, and one with a glass display...

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This section contains 418 words
(approx. 2 pages at 400 words per page)
Buy the Steve Jobs Study Guide
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