Steve Jobs - Chapter 13: Building the Mac Summary & Analysis

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Summary

In 1981, IBM introduced their first major consumer computer, The IBM PC. Jobs made Apple buy one to dissect, and Jobs decided that it was awful because it did not have a GUI. During this time, the Apple executives were very worried that no one would buy the Lisa if they knew the Macintosh was coming. Jobs did not help this, as several times when he spoke to the press, he began mentioning the Mac.

Other things that did not help Apple’s Lisa team nor the Lisa in general was the fact that the Macintosh was not compatible with the Lisa or Apple II (the Lisa was compatible with the Apple II). It is also interesting to note that Jobs decided to construct the Mac in such a way that only Apple employees could open the shell and that it would...

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This section contains 537 words
(approx. 2 pages at 400 words per page)
Buy the Steve Jobs Study Guide
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