Steve Jobs - Chapter 12: The Design Summary & Analysis

This Study Guide consists of approximately 58 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Steve Jobs.
This section contains 427 words
(approx. 2 pages at 400 words per page)
Buy the Steve Jobs Study Guide

Summary

The chapter begins by explaining Jobs’ early aesthetic taste. Initially, he loved the dark and industrial design of Sony products, but towards the inception of the Mac, Jobs began preferring a minimalist Bauhaus aesthetic. Jobs decided to include this type of design into the Mac while also keeping the product seemingly playful and Zen-like. This was quite the departure from the Mac’s original manager, Raskin’s, idea of a foldable, briefcase sized, computer. Jobs once argued that the Mac should be less like a Ferrari and more like a Porsche, as the design is minimalist yet sleek.

The Mac then went through many iterations, each attempting to improve on what Jobs critiqued. At one point, Jobs rejected and engineer’s design of the Mac calculator program. Due to this, the engineer designed a customizable calculator design so Jobs could have it...

(read more from the Chapter 12: The Design Summary)

This section contains 427 words
(approx. 2 pages at 400 words per page)
Buy the Steve Jobs Study Guide
Copyrights
BookRags
Steve Jobs from BookRags. (c)2016 BookRags, Inc. All rights reserved.
Follow Us on Facebook