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Shoe Dog - Part 1, 1973 - 1975 Summary & Analysis

This Study Guide consists of approximately 39 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Shoe Dog.
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Summary

In 1973, Prefontaine is not as successful as he wants to be. Knight sees an opportunity there— while encouraging Pre to believe in himself, he also encourages Pre to endorse Nike as a fake employee. When he agrees, this makes Pre and Nike synonymous in the eyes of the American public. This makes Nike greatly successful, though they still lose some money. Knight realizes that to grow, they need to have a larger inventory. However, they can’t afford it. Ingenious, he decides to give retailers a discount if they will produce in advance and stock up.

In 1974, the trial begins. Though things look bad for Blue Ribbon, especially the memo that Knight sent out about Fujimoto being a hired spy, the judge ends up ruling in their favor. He notices the deception on Onitsuka’s part. He decides that Onitsuka must pay Blue...

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This section contains 1,039 words
(approx. 3 pages at 400 words per page)
Buy the Shoe Dog Study Guide
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