'10: The Lady and the Tiger, 1:19, 'Twenty-Three Questions', and '11: Being Zack Morris, 1:35' Summary and Analysis

Klosterman examines what breakfast cereals tell us about society in chapter ten. He explains that breakfast cereal was originally a by product of Sylvester Graham's insane concept that insanity and disease were direct results of an individual's bad food intake and their inappropriate sexual desires. James Jackson used this concept to develop "Granula", or the precursor to granola. He used this to feed sanitarium residents, and when Ellen White discovered it, she brought the idea to her own sanitarium, where John Kellogg and his brother William worked. The two developed a corn flake cereal, and the commercial breakfast cereal business was born. Klosterman believes early cereal commercials still upheld the belief that cereal and sex...