Part V, Chapter 16 Summary and Analysis

Chapter Sixteen, Part Five covers Your Creative Power.

Chapter 16 is provided by an additional author, Mr. Alex Osborn, from an article originally published by Dell Publications in 1948. Mr. Osborn reflects that his success in the advertising business is due to his belief that creative power can be increased with an increase in effort and through guided creative thinking. The very heart of every American business is its creative research, to discover new facts, and new applications. He further details how using such creative effort in the personal life of a man can smooth many a rocky road. Sometimes a man is gifted with only one truly good idea in a lifetime, for example Henry Ford. His only truly great idea was to create a car that was affordable for the common man. His single brilliant idea made...