Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility Summary and Analysis

In 1990, Howard realizes that he must hire executives with different skills from his own in order to grow the company. The company hires Orin Smith, a man ten years Howard's senior, to serve as Starbucks chief financial officer. Howard, Orin, and Howard Behar, head of retail operations, become known as "H2O" within the Starbucks organization for their synergistic roles. Howard Schultz is critical for the vision of the company; Orin is charged with financial responsibility; and Howard Behar tends to the company's soul.

During this period of rapid growth, Howard knows that although he must leave processes to those with skills in those areas, he has two tenets which are...