Juster's book addresses a current problem in society: children and young adults who simply do not want to learn.
It is one thing for adults to lecture them on the importance of getting an education; but these speeches often leave no impression. The Phantom Tollbooth reinforces the importance of learning in a humorous and entertaining fashion.
The book has other virtues: it is neither sexist nor racist. The most enlightened characters in the book are female, while the kings, traditional bearers.....
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