Warby Paker

This online eye-ware company was created by four college students who approached Grant about investing, an approach he says he severally regrets turning down. Grant uses this company, and his own brief experience with it, to illustrate the points he makes about creativity throughout Chapter 1. Warby Parker started selling glasses online for less than $100 at a time in which the vast majority of glasses were sold by a small handful of companies for several times that. Grant lauds the creators of Warby Parker for being willing to pursue an idea many people thought was crazy through otherwise cautious means.

Segway

The Segway is a personal mobility device that one person can stand on and hold onto the handles of. It was created by an inventor responsible for many successful medical devices and sponsored by many successful investors, including Steve Jobs. Because the creator and investors were...