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No Logo: Taking Aim at the Brand Bullies Setting & Symbolism

Naomi Klein
This Study Guide consists of approximately 32 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of No Logo.
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Greenpeace

A late twentieth century international organization, originally formed to expose environmental issues and the corporations which harm the environment through their practices, also involved in protests, demonstrations, and some acts of violence.

Rosario

A town in the Philippines and home to the Cavite Export Processing Zone, where workers in sweatshops produce product for Nike, the Gap, IBM, and Old Navy.

Wieden and Kennedy Advertising Agency

Advertising agency for many of the top U.S. corporations which base their marketing on brand recognition and "experience."

Voluntary Codes of Conduct

Documents developed by major multinational corporations intended to demonstrate that they are becoming more humane and improving work conditions for those employed in production factories in third-world nations. The codes do not provide for independent monitoring.

Culture Jamming

The ace of changing or defacing advertising of branded corporations, by altering billboards or by designing anti-corporate advertising on the Internet...

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This section contains 320 words
(approx. 1 page at 400 words per page)
Buy the No Logo: Taking Aim at the Brand Bullies Study Guide
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