Natural Capitalism: Creating the Next Industrial Revolution Characters

Paul Hawken
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The author of the book. He recognized in 1994 that industry and government both needed a biological and social framework that would allow transformations in commerce to evolve and become universal. Also the author of "The Ecology of Commerce," "Growing an Economy" and "The Next Economy." Following the publication of "The Ecology of Commerce," Hawken started fleshing out a philosophy that would integrate strategies for business, government and academia, since all of those areas would have to be transformed for the revolution to be successful. Central to his way of thinking was the idea that human productivity had passed its age of being the backbone of industry, and must necessarily be replaced with a radical increase in resource productivity. The result of such a shift would be an increase in family wage jobs, as people would replace machinery in less industrial work, and in what have recently...

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This section contains 830 words
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