Semiotics is Eco's academic field of study, and greatly influences the ideas on which he builds his novel. Semiotics refers to the study of signs, sign systems and the way meaning is derived. Signs can be nearly anything in a given culture that conveys information. Signs are generally conventional; that is, signs are meaningful to those who understand the unwritten codes that underpin them. A good example of this might be the way that people greet each other from culture to culture. In American culture, kissing someone on arrival is a sign designating a close and intimate relationship between the two people. Men, however, rarely kiss each other, although they might hug and slap each other on the back. In France, however, the sign is subtly different, and strangers meeting for the first time.....
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