"Who can recall the last time in America that young kids preferred ads and shows that portrayed people their own age as smart, studious, and articulate—the way they are starting to do now?"
Chapter One, The Next Great Generation, p. 18

"But Millenials are less vulgar, less sexually active, less violent than the youth culture adults have created for them."
Chapter One, The Next Great Generation, p. 19

"A generation can think, feel, or do anything a person might think, feel, or do."
Chapter Two, From Babies on Board to Power Teens, p. 40

"For Millenials the Dow Jones only goes up, people only get wealthier, and America only fights effortless wars. For them, technology rules, markets are global, government is impotent, and the gap between rich and poor is always widening."
Chapter Two, From Babies on Board to Power Teens, p. 46

"These days, in other words, what matters...