Topic 1

Describe what the two steps in making a sales pitch or idea “stick” are. What does “burying the lead” mean and how is it compared to the concept of “core issue?”

Topic 2

Why did James Carville, Bill Clinton’s presidential campaign manager, say, “It’s the economy, stupid”? What issue did Carville have with Clinton that was becoming a detriment to the campaign?

Topic 3

What are the two emotions generated by effective and compelling messaging? How are these two emotions connected?

Topic 4

Why is beginning a story or lecture with a mystery an effective way to gain the attention of the target audience? What is situational interest and why does it spark curiosity?

Topic 5

Describe how teacher Jane Elliott explained the death of Martin Luther King, Jr. to her third-grade class. Why did she decide on the approach she took? Describe the pros and cons of...