Made to Stick Themes

Chip Heath
This Study Guide consists of approximately 37 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Made to Stick.
This section contains 1,628 words
(approx. 5 pages at 400 words per page)
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Ideal Clinics

The authors create a motif with a series of “Idea Clinics” that are dispersed throughout the book. These ideal clinics are included as a teaching tool to reinforce the ideas that have just been presented. These clinics include exercises and challenges for the reader to bolster his understanding of the topics just covered. The collective goal of these clinics is to provide in simple and clear terms how to make ideas stick.

In the first segment of the clinic, a situation and message is presented that need help. Working with each of the clinics reinforces the material that the authors present about making messages effective so that your ideas stick. It is the job of the student or reader to improve on the messaging. A “punch line” at the conclusion of each clinic captures the core issue that the clinic was attempting to get across. A scorecard...

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This section contains 1,628 words
(approx. 5 pages at 400 words per page)
Buy the Made to Stick Study Guide
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Made to Stick from BookRags. (c)2016 BookRags, Inc. All rights reserved.
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