Important People in Made to Stick

Chip Heath
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Barry Marshall & Robin Warren

In the early 1980s, two young medical research, Barry Marshall and Robin Warren, from Perth, Australia made a breakthrough discovery. They found that ulcers were not caused by eating the wrong foods or stress; ulcers were caused by bacteria. They were positive of their discovery. They had isolated a miniscule spiral-shaped bacteria that was the bad boy. Not only was finding the cause of ulcers phenomenal, learning that they were caused by a bacteria meant that could be cured.

The young men naturally expected physicians and the medical research world to be astonished and grateful for this discovery. But they were wrong. The majority of physicians and doctors didn’t believe their research. Most thought it was logical that acid caused ulcers – not bacteria. The second problem that the medical world had with the discovery was the “who” and “where” part of it – who...

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This section contains 1,411 words
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Buy the Made to Stick Study Guide
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