Made to Stick - Chapter 3: Concrete Summary & Analysis

Chip Heath
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Summary

The fable, “The Fox and the Grapes” was written by Aesop and has endured for 2,500 years. It is where the term “sour grapes” originated from. The reason it has survived the centuries is because it contains a profound truth. The fox is portrayed as bitter because he fails to reach the grapes.

The Natural Conservancy (TNC) helps protect the environment by buying land and then protecting it from damage from human activity like logging or drilling. It is particularly focused on California because the state is one of only five areas in the world with a Mediterranean climate. While these five regions only occupy 5% of the earth’s land, they produce more than 20% of the world’s plant species.

TNC did not have the funds to buy up California landmass. Their solution was to pay landowners not to develop their land or allow...

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This section contains 1,329 words
(approx. 4 pages at 400 words per page)
Buy the Made to Stick Study Guide
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