Chapter 29, Towards the Millennium Summary and Analysis

Thriving on opportunism and adventure, Richard proudly declares the land ahead is Virgin territory. Fun is at the core of Richard's business, the secret of Virgin's success, and informs everything he does from the beginning. Over these twenty-five years of his career, he gains financial freedom by overcoming many obstacles and keeping the big picture at the forefront of his mind. The Virgin brand is spread throughout a wide variety of companies and products. For example, Virgin Cola challenges Coca-Cola even in Times Square with a Virgin Cola machine under the Coke sign. Virgin Cola's features fit Richard's business ideas with fizz, fun and freedom. The Virgin brand teams up regularly on a fifty-fifty basis with knowledgeable venture partners.

Richard keeps track with a standard school notebook that has lists of people to call, companies...