Karma Cola: Marketing the Mystic East - Study Guide Part 1, Reinventing the Wheel Summary & Analysis

This Study Guide consists of approximately 27 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Karma Cola.
This section contains 252 words
(approx. 1 page at 400 words per page)
Buy the Karma Cola: Marketing the Mystic East Study Guide

1 - The author describes her encounter with a Brazilian guru, who professed to offer enlightenment but who revealed himself to believe that karma manifested in atmosphere, rather than in action.

2 - The author summarizes India's history of cultural colonization - first by the uptight British, then by the fast moving Americans, then by refugees from Pakistan following partition.

3 - The author comments on the pervasive influence of American popular culture on India, saying that the greatest rush of interest was triggered when "the kings of rock and roll" (i.e., the Beatles) became interested in and devoted to its teachings and music.

4 - The author comments here that the people and capitalists of India quickly became accustomed to the idea that their spirituality and ways of life were marketable and popular commodities in America.

The title refers to how...

(read more from the Part 1, Reinventing the Wheel Summary)

This section contains 252 words
(approx. 1 page at 400 words per page)
Buy the Karma Cola: Marketing the Mystic East Study Guide
Copyrights
BookRags
Karma Cola: Marketing the Mystic East from BookRags. (c)2014 BookRags, Inc. All rights reserved.