Perspective

Eagleman is making an argument in Incognito and he writes from the perspective of someone who wants to convince his reader of certain facts and then lead the reader to share the conclusions that he bases on those facts. He directs his prose at the reader, frequently asking the reader to "consider" various supporting examples and analogies he uses to illustrate his argument.

After presenting his supporting information, he makes his central argument about bringing neurological science into the practice of criminal justice, addressing what he feels are the important issues not being addressed and explaining how brain science might be applied to them. Here Eagleman broadens his perspective from simply convincing his reader to making a case for broader societal change to the criminal justice system. He anticipates what some of the objections to his proposal might be and attempts to counter them.

Finally, Eagleman adopts a...