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Iacocca: An Autobiography - Study Guide Chapters 4-5 Summary & Analysis

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Iacocca received a demotion in the 1950s during an economic recession when many others were fired. He applied himself and worked, getting his old position back in a few months. Iacocca became the assistant sales manager of the Philadelphia district in 1953.

Ford developed safety padding for dashboards in 1956, which Iacocca promoted. The campaign wasn't successful. Iacocca developed another campaign that moved his district from last to first place. Called the campaign '56 for '56', it allowed buyers to buy cars with a twenty-percent down payment and monthly payments of $56. As a result, he was promoted to Washington DC district manager. He married Mary on September 29, 1956 and was transferred to Dearborn as national truck marketing manager when Charlie Beacham was promoted. At this time the Whiz Kids had joined Ford and Iacocca worked under Robert McNamara.

Iacocca became head of the Ford Division...

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This section contains 224 words
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Buy the Iacocca: An Autobiography Study Guide
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