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The Feminine Mystique - Study Guide Chapter 2, The Happy Housewife Heroine Summary & Analysis

This Study Guide consists of approximately 94 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of The Feminine Mystique.
This section contains 794 words
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The image created by magazines, television and advertising shapes women's lives. The image is of the happy housewife. Friedan gives examples from women's magazines in the 1960's, including a story in McCall's about a teenage girl who decides not to go to college and steals a man from a girl in college. Other material in the magazine includes patterns, weight loss articles and other fluff pieces. There is no mention of important world events such as Cuba, desegregation or scientific breakthroughs with telescopes in women's magazines. Friedan was told at a magazine conference that women are not interested in politics or anything other than home and family.

Friedan began reading women's magazines from the previous twenty years and found a change in the image of women in America. In magazines before World War II, magazines contained stories of independent...

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This section contains 794 words
(approx. 2 pages at 400 words per page)
Buy The Feminine Mystique Study Guide
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The Feminine Mystique from Nonfiction Classics for Students. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.