Summary

Larry Moh, a Chinese national living in Taiwan and educated at Wharton Business School figured out how to best capitalize on the new importing opportunities. By the mid-seventies, China’s growth was slow compared to other countries of the Pacific Rim and it remained a poor country. Moh saw that China was hungry for industrialization. He and his colleagues discovered a process that allowed them to use cheap rubber wood for furniture making. Best of all, it would be free. Moh set up shop and began making hotel furniture with a goal of selling it in America. Universal Furniture was a success and within a few years had factories in Hong Kong, Singapore and Taiwan.

Moh was the first Asian to export furniture to Middle America and he clobbered Southern furniture manufacturers. Other companies were selling Asian imports at lower prices than Bassett...