William A. McDonough Writing Styles in Cradle to Cradle

William A. McDonough
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Perspective

The book is written by two authors, one American, William McDonough, and another German, Michael Braungart. These two may seem very different at first, because Bill is an architect and Michael is a chemist. However, as the two grow up and faced various challenges, they both realize that current design and manufacture processes are an end-game problem, but also they realize that the usual environmental approach of "being less bad" cannot really effect permanent change because it does not actually change things very much. These two have put together an approach that can be very technical, because it requires looking with exactness at the composition of materials and how they interact, as well as how they affect people and how they affect the environment. At the same time, the approach is playful and positive, because it considers alternatives that may be far beyond the usual. The authors ground...

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This section contains 941 words
(approx. 3 pages at 400 words per page)
Buy the Cradle to Cradle Study Guide
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