Backlash: The Undeclared War against American Women - Part 2: Chapter 4 Summary & Analysis

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Part 2, "The Backlash in Popular Culture", looks first at trends in the print and television media. Whereas feminist marches for jobs, equal pay, and coeducation receive no coverage, a protest against the Miss America pageant does. The media focuses on burning bras (isolated displays, organized by males and using hired models) to form a myth that alienates women. In the late 1960s and early 1970s, most editors avoid the women's movement; when forced to write about it, declare it a fad, a bore, or dead-and try to discredit it. By the mid-1970s, media and advertisers cooperate to "neutralize and commercialize" feminism, claiming women with equality want only self-gratification at the shopping mall. Ads show "liberated single girls" and "perky MBA 'Superwomen'" enjoying themselves. The "pseudo-feminist cheerleading" stops suddenly in the early 1980s, replaced by a dirge about the death of the women's movement. "Grossly susceptible to the prevailing political...

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This section contains 1,921 words
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Buy the Backlash: The Undeclared War against American Women Study Guide
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Backlash: The Undeclared War against American Women from Nonfiction Classics for Students. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.