Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Topics for Discussion

Richard Kluger
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Why was Buck Duke vilified for succeeding so well with American Tobacco Company?

Describe some of the advertising techniques used in the 1920s and 1930s that would be considered ridiculous today.

Why was it not intuitive that smoking was dangerous? Does the act of introducing smoke into someone's lungs not seem inherently unsafe?

What techniques did the Tobacco Institute use to make consumers doubt health claims being made against tobacco?

What did the 1964 Surgeon General's report say about smoking?

Why was Philip Morris successful in surpassing RJR to be the number one tobacco company in the world?

Who were some of the individuals in the tobacco industry who wanted to be upfront about the dangers of tobacco with the public? Why weren't they listened to?

Why was Joe Califano forced to resign from the Carter Administration?

What was the Reagan Administration's attitude toward smoking...

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This section contains 150 words
(approx. 1 page at 400 words per page)
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Study Guide
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