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Richard Kluger

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris | Quiz

Richard Kluger
This Study Guide consists of approximately 72 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Ashes to Ashes.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris | Quiz

Students: Take our free Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris quiz below, with 25 multiple choice questions that help you test your knowledge. Determine which chapters, themes and styles you already know and what you need to study for your upcoming essay, midterm, or final exam. Take the free quiz now!

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1)

What is the result from the filter working so well? (from Chapter 6: The Filter Tip and Other Placebos)

The cigarettes taste disgusting.
The smoke is the same as before.
The cigarettes are not dangerous.
The smoke is nearly flavorless.
2)

For what does the industry push? (from Chapter 19: Smooth Characters)

The end to all bans.
Smokers' rights legislation.
Non-smokers' right legislation.
Designated places for smokers.
3)

What is the trend by the end of the 1950s? (from Chapter 7: The Anguish of the Russian Count)

A move towards the safer cigarette.
An anti-smoking movements.
A move towards harsher tobacco leaf varieties.
A move towards healthier living.
4)

What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes? (from Chapter 6: The Filter Tip and Other Placebos)

It is a minor mistake.
It brings him success.
It is a small success.
It proves to be a major mistake.
5)

In the late 1950s, what does the cigarette industry (through TIRC) begin? (from Chapter 7: The Anguish of the Russian Count)

A concerted effort to take nicotine out of cigarettes.
A concerted effort to work with the medical community.
A concerted effort to dispute, ignore, or belittle medical claims against it.
A concerted effort to improve their cigarettes.
6)

In politics, what controls a disproportionate power in Congress? (from Chapter 9: Marlboro Mirage)

The tobacco companies.
The four "smoking bloc" states.
The eight "smoking bloc" states.
The smoker's rights states.
7)

What is the first large company to ban smoking outright on its premises? (from Chapter 19: Smooth Characters)

Merrill Lynch.
Capital One Bank.
Edison.
Boeing Aircraft.
8)

Why does RJR begin a price war in the early 1990s? (from Chapter 20: Blowing Smoke)

To destroy the competition.
To draw the public's attention.
To try to take back market share in the discount market.
To destroy their company.
9)

No statement was made concerning _________ issues. (from Chapter 8: Grand Inquisitors)

Breathing.
Lung.
Cancer.
Heart.
10)

What are not being analyzed for their effectiveness? (from Chapter 7: The Anguish of the Russian Count)

Medical organizations.
Anti-smoking laws.
Filters.
Advertisements.
11)

What quickly became a prestigious health research institute? (from Chapter 13: Breeding a One-Fanged Rattler)

The United States Healthy Families Guild (USHFG).
The United States Foundation for Health (USFH).
The American Healthcare Organization (AHO).
The American Health Foundation (AHF).
12)

What is Congress still unwilling to do? (from Chapter 9: Marlboro Mirage)

Take on the cigarette industry.
Lessen the requirements of cigarette companies.
Stop pressuring the cigarette industry.
Listen to the cigarette companies.
13)

What study corroborates this evidence? (from Chapter 7: The Anguish of the Russian Count)

A health insurance study.
A life insurance study.
A Japanese study.
A European study.
14)

At the same time, what are examined for the first time since the Great Depression? (from Chapter 16: Of Dragonslayers and Pond Scum)

Tobacco federal subsidies.
The air pollution caused by cigarettes.
The addictive qualities of nicotine.
The links between cancer and nicotine.
15)

What does a 1953 study by Dr. Ernst Wydner show? (from Chapter 6: The Filter Tip and Other Placebos)

The effects of tar on pregnant women.
The effects of tar on dogs.
The effects of tar on healthy adults.
The effects of tar on mice.
16)

Why do Marlboro Lights start off slowly? (from Chapter 12: Let There Be Light)

Lack of recognition.
The name makes it sound less appealing.
Men do not trust them.
They have little flavor.
17)

When the bill passes, what is made public for the first time? (from Chapter 16: Of Dragonslayers and Pond Scum)

Lists of cigarette additives.
The tobacco industry is dangerous.
Cigarettes are a health hazard.
Cigarettes are dangerous for children.
18)

Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what? (from Chapter 11: Stroking the Sow's Ear)

High birth weight and premature delivery of babies born to women who smoked during pregnancy.
Low birth weight and late delivery of babies born of women who smoked during pregnancy.
Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
High birth weight and late deliver y of babies born to women who smoked during pregnancy.
19)

What does Rose tell her attorney that she wanted him to do after her death? (from Chapter 18: Melancholy Rose)

Protect her family.
Press on.
Stop fighting.
Destroy her cigarettes.
20)

Why do some at Philip Morris view Michael Miles suspiciously? (from Chapter 20: Blowing Smoke)

He is not from a business background.
He is a non-smoker.
He is not wealthy.
He is a smoker.
21)

What does the massive (over a million member) CPS-1 study come in showing? (from Chapter 8: Grand Inquisitors)

The same twenty-to-one odds as the other studies.
The same one hundred-to-one odds as the other studies.
The same five-to-one odds as the other studies.
The same ten-to-one odds as the other studies.
22)

In this way, how does the tobacco industry counter many grass roots efforts? (from Chapter 11: Stroking the Sow's Ear Analysis)

From above.
From the side.
From the middle.
From below.
23)

What happens when one lawsuit goes on for more than a decade? (from Chapter 9: Marlboro Mirage)

It gives up quickly.
It wins but is hardly considered successful.
The decision is reversed twice before the plaintiff finally gives up.
It finally wins and opens the floodgates for other cases.
24)

Philip Morris was making large inroads in Europe with new manufacturing centers in what countries? (from Chapter 12: Let There Be Light)

Romania and Hungary.
France and Spain.
Holland and Germany.
Sweden and Belgium.
25)

What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954? (from Chapter 6: The Filter Tip and Other Placebos)

Winston.
Marlboro.
Churchill.
Pall Mall.
Copyrights
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris from BookRags and Gale's For Students Series. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.
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