Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris - Chapter 10: Three-Ton Dog on the Prowl Summary & Analysis

Richard Kluger
This Study Guide consists of approximately 56 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Ashes to Ashes.
This section contains 1,048 words
(approx. 3 pages at 400 words per page)
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Study Guide

Chapter 10: Three-Ton Dog on the Prowl Summary

The so called "tar czar" (charged with enforcing cigarette advertising), Robert Meyner, was selected in 1964. Meyner reported to the FTC that his staff had thrown out nearly 10% of proposed ads due to their content (too sporty, targeted to young people, etc...). Meyner chastised Lorillard for trying to show tar labels for its filtered brand, True. Lorillard argued that it could not promote the safety of their product without mentioning lower tar. They eventually broke with the Cigarette Advertising Code and published their "lower yield" claims anyway.

With cigarette sales continuing to rise, despite the warning labels, The Federal Communications Commission looked at applying its fairness doctrine to television advertising. It was determined that for every four cigarette ads run, a public service announcement detailing the dangers of smoking had to be run in...

(read more from the Chapter 10: Three-Ton Dog on the Prowl Summary)

This section contains 1,048 words
(approx. 3 pages at 400 words per page)
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Study Guide
Copyrights
BookRags
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris from BookRags. (c)2016 BookRags, Inc. All rights reserved.
Follow Us on Facebook