Chapter 3: It Takes the Hair Right Off Your Bean Summary

Soon after the breakup of American Tobacco Company, Richard R.J. Reynolds was back in control of R.J. R.J. Reynolds Tobacco Company. Now the American ex-subsidiaries were competing against each other on the open market. R.J. Reynolds wanted to enter the cigarette market and chose a tobacco mix that was slightly richer than domestic blends. R.J. Reynolds dubbed the new brand 'Camel' to remind users of the Turkish tobacco used in the mix. It was a huge success, taking a 13 percent market share within the first year. When R.J. Reynolds died in 1918, his company already had a 40 percent share of cigarettes and 20 percent of chewing and smoking tobacco.

Percival Hill succeeded Buck Duke at American Tobacco Company. Hill's son, George, also worked...