Apex Hides the Hurt Symbols & Objects

Colson Whitehead
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Apex Bandages

Apex bandages symbolize the corporate appropriation of racial identity. Apex bandages are best are available in all shades of skin tone. The decision to add this feature to the bandages was motivated only by corporate self-interest. The Apex tagline is ‘Apex Hides the Hurt,’ so when the protagonist uses a bandage on his injured toe, the moment symbolizes corporate influence as a mechanism of hiding racial tensions that are inherent in American history and culture.

The Protagonist's Toe

The protagonist’s toe symbolizes the suppression of racial minorities that has defined American history. The protagonist is African-American and works for a large corporate firm with no motivation to focus on racial strife. This dynamic is mirrored by the protagonist’s use of the Apex bandage to cover his injured toe. However, the toe merely becomes more damaged, symbolizing the destructive, sinister nature of racial tensions...

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This section contains 789 words
(approx. 2 pages at 400 words per page)
Buy the Apex Hides the Hurt Study Guide
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