Toward the end of the 1920s, women not only enjoyed the gains made possible by previous decades of feminist activism; they also witnessed a feminist backlash. This meant that women were encouraged to marry early and remain in the home. Coincidentally, American ingenuity coupled with mass marketing resulted in a blitzkrieg of products for the home and the lady of the house. Since women did most of the spending, especially on the domestic front, these items were targeted specifically for them. The notion of "privilege" replaced the concept of women's "rights." Later, the instability and insecurity generated by the 1929 stock market crash furthered the idea of home as a safe haven. Women again preferred marriage to independence.
"Here We Are" seems to rise in part out of these conservation trends. The young couple of.....
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