Josh Tyrangiel
Since its inception in 1981, MTV has arguably been one of the most important factors in determining musical taste and setting trends in entertainment, style, and fashion for contemporary youth culture the world over. MTV has been equally important in the expansion of hip hop's popularity by bringing rap music and hip—hop style directly into America's homes. Yet while rap is now a staple of MTV's basic video rotation and rap acts regularly dominate tastemaking shows such as Total Request Live, author Josh Tyrangiel, a former writer and segment producer for MTV News, demonstrates that this was not always the case.
THE HISTORY OF MUSIC VIDEO BEFORE MTV IS like the history of newspapers before the printing press; there were a few, but not many people saw them. As far back as the 1930s, musicians and avant—gardists were making visual accompaniments to music, and in the '60s,.....
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