Research Methods and Processes - Research Article from Encyclopedia of Management

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Applied Versus Pure Research

Research can be defined as scientifically and methodically delving into the unknown in order to provide information for solving problems. The heart of this definition is the concept of problem solving. Both applied and pure (also known as basic) research attempt to solve problems. In applied research, the researcher attempts to solve a known problem and find answers to specific questions. In other words, the emphasis of applied research is on practical problem solving. For instance, when a paper recycling company wants to determine whether or not their recycled papers meet the required specification as to the thickness of the paper across the roll, they might design a systematic procedure for answering this specific question. The research in such a situation represents applied research. Another example of applied research might be that of prediction. As an example, consider a trucking company that...

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This section contains 3,754 words
(approx. 13 pages at 300 words per page)
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Encyclopedia of Management
Research Methods and Processes from Encyclopedia of Management. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.
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