Public Relations - Research Article from Encyclopedia of Communication and Information

This encyclopedia article consists of approximately 20 pages of information about Public Relations.

Public Relations - Research Article from Encyclopedia of Communication and Information

This encyclopedia article consists of approximately 20 pages of information about Public Relations.
This section contains 5,675 words
(approx. 19 pages at 300 words per page)
Buy the Public Relations Encyclopedia Article

Varying in scope and duration, and differing in the methods used, all of the following examples have one thing in common—they were managed by practitioners of public relations and they would be recognized by any professional as public relations in practice:

  • Fifty years after Thomas A. Edison invented the electric lightbulb, Edward L. Bernays convinces industrial leaders to finance and support "Light's Golden Jubilee," a year-long nationwide celebration involving school children writing essays, inventors contributing their machines to an industrial museum, and an event in Dearborn, Michigan, attended by Edison, Henry Ford, President Herbert Hoover, John D. Rockefeller, Jr., and a host of American inventors and presidents of corporations—a major "photo-op" if ever there was one.
  • A coalition of environmental groups, concerned about pollution of drinking water, pushes a state legislature to call a public referendum on a bond issue to mandate stronger control...

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This section contains 5,675 words
(approx. 19 pages at 300 words per page)
Buy the Public Relations Encyclopedia Article
Copyrights
Macmillan
Public Relations from Macmillan. Copyright © 2001-2006 by Macmillan Reference USA, an imprint of the Gale Group. All rights reserved.